Each Ffrash collection is to be designed by professional designers.
The first collection (2013-2014) was developed by well-known Dutch designers Karin van Lieshout and Guido Ooms, from Design Studio OOOMS. During the month of January the Ffrash workshop was renovated by Guido and Karin, together with the Ffrash-members. Meanwhile, they’ve designed the very first Ffrash collection, while training the Ffrash young adults how to handle the tools and machines and teaching them all different aspects about production design. This was a great experience for both the designers, as well as the young students.
In May 2014 new designs were added to the Ffrash collection when Dutch designer Celine van Raamt came to Indonesia. She is a Bsc Industrial Design engineer from TU Delft (Netherlands) and did a postgraduate Industrial Design at the Royal Academy of Art. At the University of Technology in Sydney, she did a semester of graphic design and photography. She did many design projects, amongst in China. Her broad experience led to the development of some very nice Ffrash products. She taught the team some new techniques while sharing her knowledge with them about design.
The third Ffrash collection was produced in collaboration with the Indonesian design studio Karsa in 2015. The collection was named Trashsure. The collection shows that trash can be transformed into a treasure. The collection is a tribute to all families around the globe. We hope that our products can be a part of every sweet moment that you share with your family. The Trashsure collection was exhibited at the Erasmus Huis in Jakarta between May and July of 2015.
Karsa is a furniture and home accessories brand founded by Joshua Simandjuntak. Named after a native Indonesian word for ´passion to create`. Karsa is part of a new generation of Indonesian designers, creating contemporary pieces that respect local craftsmanship and materials. Born out of collaboration with promising Indonesian design talents, the collection features innovative stylish and sophisticated products that represent the epitome of contemporary design from Indonesia.
Guido and Karin on their involvement in Ffrash.
“We love to travel, especially through Asia, in a lot of these countries, we have been touched by the warmth of the people. In general, relationships in these cultures are far more important compared to, for example, The Netherlands, where we are much more focused on individual successes. But we can still learn from each other. During our journeys, we often met very creative and innovative artisans. However, probably due to a lack of education, they missed a certain entrepreneurial spirit. As designers ourselves, we love to educate students about designing and producing products and then getting them on the market. They can really use this knowledge to become more successful. Training the Ffrash youngster fits us perfectly. With our Ffrash designs, we can show the youngsters that even from trash out of their own junkyards, we can make designs through innovation, cooperation, and professionalism. Beautiful, useful interior products with a good story behind them: that is what Ffrash represents for us.”
Celine on her involvement in Ffrash.
“When I was asked to help Ffrash with their inspiring project, I remembered thinking, “This sounds like a great adventure!” Training the young locals at the workshop and designing new products made out of trash struck me as a brilliant way to combine two major issues into one project. I had just finished a wonderful holiday in Indonesia, which had given me a good introduction to the culture. But during this trip, it was also hard to ignore all of the trash – in the water, on the side of the road, everywhere. My mission as a designer is always to present ideas for high-quality products that tell their own story. For this project, I also needed to keep in mind that the kids would have to produce my designs on their own after I left. On top of that, I wanted to make sure I could also add something new and fresh to the project after all of the great work Studio Oooms did before me. I’ve never worked with kids in this way before. The young locals of the Ffrash team have obviously been through a lot, but to see how grateful they wear to learn these new skills made me realize that they are just kids, like any other kids, and that it is important to give them the opportunity to keep on learning.
Designing with trash has been very interesting. Trash is directly connected to culture. For example, in Indonesia, people tend to use plastic bags for everything, whereas in the Netherlands it’s more common to take your own shopping bag with you. Also, in Indonesia, it’s very cheap to make a plastic banner for advertisement, and so every bit of empty space is filled with banners that can’t be recycled. Environmental awareness is increasing, but still far too little is being done against pollution. Through our project, I hope to raise awareness among Jakarta locals by making beautiful products out of their own trash.”